Teddy’s Wish was founded by Jennifer and Chris Reid after they tragically lost their son Edward to Sudden Infant Death Syndrome (SIDS). They have set up Teddy’s Wish to support other grieving families and continue research into the causes behind SIDS, neonatal death and stillbirth. They founded Teddy’s Wish to search for answers and provide support for grieving families with the fundamental belief that no parent should ever have to suffer the loss of a child.
Their social media goal was to Build brand awareness & Community engagement, to attract new followers and extend the organisation’s reach across the country to raise funds for potentially life saving research into SIDS, neonatal death and stillbirth and provide support for grieving families. But their priority was to create a new, consistent brand style over their social media platforms, using their main brand colours.
According to a social media audit, I realised that their inspirational quotes are very ‘popular’ among their audience so I wanted to keep them. I proposed the unique photography style and a new quote board style. Putting all together I proposed few different instagram styles and Jennifer then decided which one she wants to go with.
•SOCIAL MEDIA PHOTOGRAPHY STYLE
•SOCIAL MEDIA TEXT BOARDS STYLE
•PROPOSED INSTAGRAM GRID STYLES
•CHOSEN INSTAGRAM GRID STYLE
Being responsible for Teddy’s Wish design and creative strategy for social media, curating and managing their social media posts, the results show increased engagement across all their channels while their brand identity has remained sympathetic to their core values.
•FLYERS AND POST DESIGNS
•ANIMATED GIFs AND VIDEOS
(please click on a thumbnail for a video preview)
“Maja heads up our design and creative strategy for social media and is responsible for the creative direction of Teddy’s Wish. Maja uses he exceptional design skills to curate and manage our social media posts which have resulted in increased engagement across all our channels and has overhauled our brand identity which has remained sympathetic to our core values. Maja is passionate, dedicated and an absolute delight to work with – she is always on hand if we ever need extra support (or last minute updates!). I cannot recommend Maja highly enough.”
Jennifer from Teddy’s Wish