Parent SOS is a start up business that offers parents treats, delights and surprises to reward themselves for doing an outstanding job at parenting.
I was approached by Val, who is a head the Parent SOS and she wanted me to develop and propose a brand style for her social media focusing on Instagram.
Val provided me with the details of their main brand logo colour. In addition to the brand’s main colour (orange), she also expressed that she would like to use a green colour. These two colours were then serving me as a base to develop various colour palettes which the brand can use on their social media.
•SELECTION OF COLOUR PALETTES BASED ON TWO MAIN COLOURS
Further I developed a photography style and text boards style.
•TEXT BOARDS STYLE
As the ‘Parent Survival Box’ would be filled with treats, delights and surprises it was essential to show different products that will be included in the boxes as a part of the Instagram grid.
•PRODUCTS BOARD STYLE
•PROPOSED INSTAGRAM GRID STYLES